Selling Insights

Spartera lets you turn your database into a revenue stream. If you have data and analytical expertise, you can package it as an asset, publish it to the marketplace, and earn 80% of every execution — without moving your raw data anywhere.

The Seller Proposition

80% revenue share — you keep $0.80 of every $1.00 executed
You control what's shared — for calculations, SQL runs inside your database and only results are returned; for data feeds, you publish only the fields you choose
One toggle to publish — no marketplace approval process, no waiting
Monthly automated payouts — earnings deposited directly to your bank account

Getting Started

1. Connect Your Database

Set up a read-only Spartera connection to your data source.
→ Creating Data Connections

2. Create an Asset

Write the SQL logic that powers your insight. Choose Calculation (returns values) or Visualization (returns chart-ready data).
→ Creating Assets

3. Test It

Run a preview execution to validate your SQL and output format before anyone sees it.
→ Testing and Validation

4. Set Your Price

pricing_api.companies_company_id_assets_asset_id_prices_post(
    company_id, asset_id, {"price_usd": 5.00}
)
# You earn $4.00 per execution (80%)

5. Publish

# One toggle
{"sell_in_marketplace": True, "visibility": "PUBLIC"}

Your asset is live immediately.

Building Assets That Sell

Pricing by Asset Type

Asset Type	Suggested Price	Your Earnings (80%)
Simple aggregate	$0.50 – $2.00	$0.40 – $1.60
Multi-row calculation	$1.00 – $5.00	$0.80 – $4.00
Visualization / chart	$2.00 – $8.00	$1.60 – $6.40
ML model output	$5.00 – $25.00	$4.00 – $20.00
Regulated/proprietary data	$10.00 – $50.00+	$8.00 – $40.00+

Use the Trends product to see what similar assets are priced at and which categories have highest demand.

Listing Optimization

The highest-performing marketplace assets share these traits:

Specific names — "30-Day Customer Churn Rate" converts 3x better than "Churn Metric"

Detailed descriptions — explain what it returns, what data it uses, how fresh the data is, and what business decision it enables

Accurate tags — buyers discover assets through search; use vertical tags (fintech, retail, healthcare), function tags (churn, forecasting, risk), and frequency tags (daily, real-time)

Sub-500ms execution — slow assets get poor ratings; optimize your SQL

What Sells Well

Based on marketplace demand signals:

Metrics with clear business decision value (churn risk, revenue forecast, lead score)
Assets with fresh, proprietary data not available elsewhere
Industry-specific calculations that require domain expertise to build
Assets that return a single, actionable number (easiest for buyers to consume)

Growing Your Revenue

Monitor Performance

Dashboard → Assets → Analytics

Key metrics: views, executions, conversion rate (target >5%), repeat buyers.

Low views → improve name, tags, and category placement
Low conversion → improve description or reduce price
Low repeat buyers → improve data freshness or add output fields

Build a Portfolio

Top sellers offer multiple complementary assets — a buyer who purchases your churn rate asset may also want your revenue forecast and customer segmentation assets.

Use AutoInsights

Let AI analyze your schema and generate additional assets automatically.
→ AutoInsights

Seller Policies

You are responsible for the accuracy of your asset's output
Breaking changes to output schema require a major version bump with advance notice to buyers
Assets that consistently error or underperform may be removed from the marketplace
Spartera retains 20% of each transaction as the platform fee

AI Training Rights on Your Content

Buyer licenses include AI and machine-learning training rights by default —
a buyer may use what they purchase to train or fine-tune models. You can
exclude specific products from that grant, and the exclusion is displayed on
the listing and presented to the buyer at purchase.

Withdrawing the grant takes effect prospectively on thirty (30) days' notice
and does not affect licenses already granted on prior purchases. See the
Platform Partner Agreement.

→ Revenue Sharing — Full payout details
→ Quality Guidelines — Marketplace standards