Platform Overview

Spartera operates as a two-sided marketplace: one platform for creating and managing analytics assets, and one for buying and consuming them. Both sides connect through a single API layer that handles authentication, billing, and execution orchestration.

The Two Platforms

Analytics Platform — app.spartera.com

This is where data providers (sellers) work. You connect your databases, write analytical logic in SQL, test and validate assets, set pricing, and publish to the marketplace. Think of it as your analytics development and operations hub.

Who uses it: Data engineers, analytics engineers, data scientists, platform teams.

Core workflows:

Connect data sources (BigQuery, Snowflake, Redshift, and more)
Create calculation and visualization assets
Use AutoInsights to auto-generate assets with AI
Test assets on 10% sample data before publishing
Monitor usage, revenue, and performance

Marketplace — marketplace.spartera.com

This is where analytics consumers (buyers) discover and purchase insights. Browse by category, preview results, purchase credits, and integrate analytics into any application via REST API.

Who uses it: Developers, product teams, analysts, AI applications.

Core workflows:

Search and filter 14,000+ analytics assets
Preview output before purchasing
Buy credits ($0.50 each)
Execute assets via API and receive results
Manage subscriptions and usage

How the Data Flow Works

The zero-data-movement model is what makes Spartera fundamentally different from traditional data marketplaces:

┌─────────────────────────────────────────────────────────────┐
│                    SELLER'S INFRASTRUCTURE                   │
│                                                             │
│  ┌──────────────┐    ┌──────────────────────────────────┐  │
│  │  Your        │    │  Spartera Connection              │  │
│  │  Database    │◄───│  (read-only, encrypted)           │  │
│  │  (BigQuery,  │    └──────────────────────────────────┘  │
│  │  Snowflake,  │              │                           │
│  │  Redshift..) │    SQL executes HERE                     │
│  └──────────────┘              │                           │
└───────────────────────────────────────────────────────────┘
                                 │
                    Only results travel out
                                 │
                                 ▼
┌─────────────────────────────────────────────────────────────┐
│                    SPARTERA API LAYER                        │
│                                                             │
│  Authentication → Billing → Result Delivery                 │
│                                                             │
└─────────────────────────────────────────────────────────────┘
                                 │
                                 ▼
              Buyers / Dashboards / AI Agents

Key principle: Your raw data never leaves your infrastructure. Spartera's processing engine connects to your database, executes the asset's SQL logic, and returns only the computed result.

The Credit Economy

Spartera uses a credit-based pricing model that keeps billing transparent and predictable:

Role	Economics
Buyers	Purchase credits at $0.50 each; pay per execution
Sellers	Receive 80% of each transaction in monthly payouts
Spartera	Retains 20% as platform fee

Sellers set their own price per execution. A $5.00 asset earns the seller $4.00 per call.

Product Suite

Beyond the core marketplace, Spartera includes several integrated products:

AutoInsights

AI-powered asset generation. Connect a database, and AutoInsights analyzes your schema using Gemini/Vertex AI to automatically create and document sellable analytics assets — no SQL writing required.

SparteraConnect

Managed MCP (Model Context Protocol) servers as a service at $100/month. Enables AI agents like Claude, ChatGPT, and custom LLMs to query your Spartera analytics assets directly using natural language.

Trends

Platform-wide intelligence showing which analytics categories and asset types are in highest demand — like Google Trends for the analytics marketplace.

PostGen

AI-powered article and documentation generation for sellers who want to create content marketing around their analytics assets.

Security Model

Layer	How Spartera Handles It
Data Access	Read-only connections; you control exactly what data is exposed
Authentication	API key-based with scoped permissions
Transmission	TLS 1.2+ encryption on all API traffic
Credentials	Encrypted at rest; never logged or exposed
Compliance	GDPR-ready; SOC 2 Type II certified

Supported Integrations

Spartera assets can be consumed anywhere you can make an HTTP request:

BI Tools: Power BI, Tableau, Looker, Metabase
Applications: Any language with HTTP support
AI Agents: Claude (via SparteraConnect MCP), ChatGPT, custom LLMs
Data Pipelines: Airflow, Prefect, dbt, Fivetran
Notebooks: Jupyter, Colab, Databricks

Next Steps

Quickstart Guide — Create and publish your first asset
Data Sources — Full list of supported databases
AutoInsights — Skip the SQL, let AI build your assets
SparteraConnect — Enable AI agent access to your analytics